CPAA & MVI Release 2021 Benchmark Study of Consumer Preferences for Pearls
New York, NY – Aug. 25, 2021. The Cultured Pearl Association of America (CPAA) and MVI Marketing LLC (THE MVEye), a market research and strategic consulting firm for the global gem, jewelry, and watch industries, teamed up to survey consumers on cultured pearls and pearl jewelry. The Benchmark Study of Consumer Preferences for Pearls is the first major U.S. consumer study that focuses on cultured pearls and will serve as a benchmark for future market research.
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